in 12 weeks




You’re never going to reach your goals if you’re hiding at the back of a class or stuck in the CV room without a clue about how you're going to get started. We remove the uncertainty.

Whether you’re a beginner or a gym veteran, our industry leading coaching are here to help you make the most of your time by giving you guidance, motivation, accountability and support as part of a focused, personalised training programme.

The 12-Week Transformation is an individually tailored programme designed with you, for you, in order to acheive the greatest results possible in the shortest amount of time.


Based on scientific principles derived from years of research and experience within the field of sports performance, nutritional planning and body composition, we guarentee you amazing results in the short space of just 12-weeks!

We leave nothing to chance. We provide you with intense, yet enjoyable training, a bespoke training and nutrition programme tailored to your needs and goals, education within the principles of training and nutrition so that you can continue your progress once the programme has been completed, supplement recommendations and large discounts with the UK's leading supplement company, 24/7 direct help and support from your personal transformation coach and much more.


We give you everything we can to help you transform your body, we demand that you give your time and effort to your programme, and together we achieve astonishing results that you will be able to retain and improve upon for the rest off your life!

Sign up to your own transformation today and receive:

- An initial no-obligation consultation with our team to discuss your goals, needs and plan for the following 12-weeks.

- Access to small-group personal training sessions with your body transformation expert in our private training studio.


- Bespoke nutrition plan tailored to your individual goals and needs.

- Supplement recommendations and explanation.

- Optional blood test analysis for advanced nutritional guidance (must be booked 4-weeks in advance).


- Nutritional audit and management with adjustments and continued adaptation.


- Bespoke training programme suited to your lifestyle and training availability.


- Progress management including body composition testing and measurements.


- 24/7 direct help, guidance and support via personal contact with your transformation coach.


- Exclusive discounts with leading health and fitness companies such as Maximuscle and MuscleFood.

- The support and accountability you need to finally achieve your goals or your money back!


Transformed in 12-weeks

"5 Stars!! Cannot thank dan enough for the results I've had through personal training over 12 weeks. Would recommend to anyone!!"


Transformed in 12-weeks

"Achieving amazing results, been on a plan for just over 8 weeks and feeling amazing already! Can't recommend enough!"

Juliette berry

Transformed in 12-weeks

"I started training with Dan after seeing his amazing transformations. He looked the best by far in this area and extremely professional. It's the best decision I ever made!"


Transformed in 12-weeks

"I feel the most confident and comfortable in my own body I have ever felt. I can't wait to take my top off on the beach - something I have never felt comfortable doing before!"


The 12-Week Transformation consists of a pre determined number of small group personal training sessions spread over a 12-week period. Although most clients commit to 3x sessions per week, individual circumstance or experience may deem for less or greater commitment, however in our experience, 3 sessions per week usually delivers for individuals new to a demanding training and nutritional regime.


As well as personal training sessions, you will also take part in a detailed nutritional consultation, receive a bespoke nutrition plan tailored to your needs and goals as discussed during the consultation, and continued nutritional management throughout the entire 12-weeks, making changes and adjustments as your body adapts to your new regime. This does not mean we will be starving you! Far from it.. Most of our clients are shocked at how much they can eat once they have been given their tailored nutritional programme. We believe in sustainable dieting for long term results. We want to pass on our knowledge and teach you how you can continue a healthy balanced diet and keep achieving results far beyond your programme deadline, we do not want to starve you, then hear about a heavy relapse once the programme has ended, that is not the goal of the 12-Week Transformation.

If you are willing to train more than three times per week, either on your own or with Dan, you can also request a training programme free of charge. This programme will be designed with you, in order to fit into your lifestyle and deliver the results that you want. Many of our clients start off with three sessions per week with a trainer, but soon 'get the bug' and wish to extend their training to four and sometimes five times per week! This is not recommended for individuals new to training, as training is all about adaptation, however if you have some training experience you may wish to discuss what you can do in your own time, booking extra sessions and developing a bespoke training programme to suit your goals.

During your 12-weeks training you will also receive 24/7 direct help, guidance and support via personal contact with Dan, your personal transformation coach. We are as much dedicated to you as you are to your transformation. We understand that 12-weeks of hard training and dieting can be a daunting and confusing time, made harder by the vast obstacles and land mines within supermarkets, supplement stores, gyms, health clubs and the internet! We eliminate these obstacles by providing consistent support with only your results in mind. You are our priority, not selling products or extra sessions.


By signing up to the 12-Week Transformation  you will also receive a 30% discount code with the UK's leading supplement brand, Maximuscle. This kind of offer can not be found on any discount website! We are very lucky  to have the support of Maximuscle, who are the official suppliers to the England Rugby squad, Amir Kahn, Jordan Henderson and many more elite athletes, and are one of the few brands who are 'Sport Informed', meaning all Maximuscle products are free from all sports banned substances and can be taken by the UK Armed Services. As a 12-Week transformation customer, these exclusive discounts are extended to you.




Use the form below to ask any questions or begin chatting with Dan.


A chance to discuss your goals, needs and training options with Dan


Pay for your 12-week programme in manageable instalments.


Results guaranteed! This is a results driven programme designed

to deliver!


Individual attention and care applied via regular feedback and plan adaptations.


Use the mobile app to manage your session schedule, then show up and send it!



We understand that investing your time and money in a coach is a huge decision, which requires research, thought and trust - so please, feel feel to contact us using the form below with any questions you may have regarding your goals and needs, our coaching methods and / or any other questions you may have.

Dan is always happy to help and eager to discuss your goals with you. We would like you to feel worry-free and confident in your decision before signing up to any of our programmes.

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